Major automakers no longer fully back electric vehicles
Electromobility numbers speak volumes: late 2023 projected 190,000 electrified vehicles in Europe, but March registrations hit only 25,450, just 13.4% of the target. This gap has triggered caution among executives who, far from official propaganda, now question the model's viability.
Why are the giants pushing back?
BMW CEO Oliver Zipse called the transition "too fast." This is no isolated case: Toyota President Akio Toyoda also labeled the electric strategy "unrealistic," announcing a pivot to hybrids and hydrogen fuel cells. Criticism centers on three key issues: raw material scarcity (lithium, copper), grid capacity, and total ownership costs, particularly battery replacement, which costs between €15,000 and €22,000 according to specialized forums.
The numbers that raise alarms
- Urban energy consumption: 25-30 kWh per 100 km, translating to a real-world range of about 250 km under normal conditions.
- Battery replacement every 8-10 years adds costs that, combined with the vehicle price, often exceed the total cost of a traditional combustion engine car.
- In Norway, a traditional EV stronghold, sales have dropped in recent months, according to an El Confidencial article citing transport authority data.
What alternatives are being considered?
Toyota and Honda continue refining plug-in hybrids, capable of traveling 40-50 km on electric mode with much smaller, cheaper batteries. According to some engineers cited in the debate, one EV battery could produce up to ten low-cost hybrids. Other manufacturers, like Volkswagen, are exploring hydrogen for light fleets, though infrastructure remains limited.
Provisional conclusion
Lacking a comprehensive solution combining raw material availability, urban charging capacity, and competitive prices, industry leaders seem to be retreating to a mixed model. Regulatory pressure continues to drive electrification, but market logic, according to the data, remains unconvinced.
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