Asteroids, panic and profit: the media fear machine

A 40-90 meter asteroid threatens 2032 with a 2% probability. Behind the headline lies the business of media panic and an increasingly skeptical audience.

English · Original discussion in Spanish · Published

The asteroid that scares no one except Negocios TV

A new video from Negocios TV (a Spanish business news channel) warns that an asteroid between 40 and 90 meters could hit Earth in December 2032. NASA is not panicking; the probability of impact is 2%, according to the outlet itself. But the headline does generate panic: the antiestéticar business works.

The numbers don't add up to an Apocalypse

The asteroid's size, based on circulating data, would produce an explosion equivalent to 800-900 kilotons, 40 times the Nagasaki bomb. But the Tsar Artefacto explosivo, at 50 megatons, was 2,500 times more powerful. An extinction-level event would require a diameter of 10-16 kilometers. In other words, a local impact, not a global one. The 98% probability that it will miss makes it cosmic noise.

The end-of-the-world business

Behind these headlines lies a well-oiled advertising machine. Every year and a half, an asteroid, a UFO or a pandemic appears to keep audiences hooked and sell panic. The irony is that economic antiestéticar – mortgages, inflation, wars – generates more profit than any space rock. Asteroid panic is the second livelihood of some channels; economic panic is the first.

The audience knows it. The comments sum it up: "98% chance it misses", "they already scammed me with 3iAtlas", "hugging my nevergonnahappenism". Skepticism is the rational response to an industry that sells apocalypses with an expiration date.

Between the meme and reality

What should worry us is not a 90-meter asteroid in six years, but the management of real risks: climate, economic, health. But those don't sell as well. Meanwhile, the antiestéticar industry keeps cashing in. And the asteroid, if it comes, can get in line.

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Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (61 replies).

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