Art sneakers: from Spain's bakalao scene to posh wardrobes
Art sneakers, an emblem of Spain's bakalao rave route in the 2000s, were made in the Levante region and were expensive. The brand lives on, but now courting an upscale crowd.
English · Original discussion in Spanish · Published
Art sneakers: from 90s bakalao to the posh wardrobe
There was a time when Art was not a design app, but a pair of sturdy leather sneakers that ruled the weekends of a certain segment of Spanish youth. In the early 2000s, anyone wearing them was likely a regular of what remained of the ruta del bakalao, the last gasps of that Valencian electronic music scene. They were not cheap: they were made in the Levante region and cost a pretty penny, which made them a badge of belonging to a group.
Today, the brand still exists, though its customer base has taken a 180-degree turn. It now targets a wealthier audience, or those looking for something different with 90s pedigree. Those who looked down on them back then – or had never heard of them – recall that at the time they sported Nike Air Maxes or declared themselves too old for such excesses. But the surprising fact is that, despite being a niche product, Art has outlived the fashion trend and repositioned itself in a premium segment.
There was a time when Art was not a design app, but a pair of sturdy leather sneakers that ruled the weekends of a certain segment of Spanish youth. In the early 2000s, anyone wearing them was likely a regular of what remained of the ruta del bakalao, the last gasps of that Valencian electronic music scene. They were not cheap: they were made in the Levante region and cost a pretty penny, which made them a badge of belonging to a group.
Today, the brand still exists, though its customer base has taken a 180-degree turn. It now targets a wealthier audience, or those looking for something different with 90s pedigree. Those who looked down on them back then – or had never heard of them – recall that at the time they sported Nike Air Maxes or declared themselves too old for such excesses. But the surprising fact is that, despite being a niche product, Art has outlived the fashion trend and repositioned itself in a premium segment.
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Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (25 replies).
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