Albert Gozlan's Kabbalah workshop drops from €1,850 to €100

The 'quantum' workshop that went from €1,850 to €100

On December 14, 2025, a one-day workshop titled 'La Januquía cuántica' was scheduled in Madrid. Maximum capacity: twenty people. Price: €1,850. A week later, the same event was offered via Zoom for €500 and then via streaming for €100. The price drop was faster than the collapse of the wave function.

Behind the plunge there is no quantum experiment, but the laws of an offer that found no demand. The workshop was taught by Albert Gozlan, kabbalist and rabbi, with a YouTube channel that exceeds one million subscribers, a matchmaking agency business and a fee that, according to those who have trinc him for years, has multiplied by thirty since before the pandemic.

The business of spirituality with a quantum label

The term 'quantum' has become the wildcard of the personal growth industry. In this case, the offer went further: master classes, lunch with the master, practical workshop and individual consultations. The claim is not new. An attendee at a previous conference describes security checks with bodyguards, a full house in a movie theater and speeches about the arrival of a messiah. The existence of a matchmaking agency linked to the figure is also mentioned, which extends the business to other spheres of the client's life.

From €1,850 to €100: when price becomes a thermometer

The price sequence is a market study in itself. The in-person workshop, limited to twenty people, cost €1,850. Given the low attendance, an online modality via Zoom was announced for €500. Hours later, a streaming option was added for €100. The message is clear: the willingness to pay was not where the seller expected. Meanwhile, the website's program continued to maintain the in-person format as the only one, with its calendar and conditions.

• In-person workshop: €1,850
• Online modality via Zoom: €500
• Streaming: €100
• Premium seminar 2026: €15,000

And if anyone thought that the workshop's failure would cool spirits, there are the upcoming events: a five-day seminar in a luxury hotel for €15,000, with a free companion, and a Rosh Hashanah and Shabbaton experience announced for September 2026. The business does not seem to be in crisis; rather, it seems to be looking for a different audience, or perhaps the same one, but with a more exclusive formula.

The disconcerting fact is this: the December 'quantum' workshop became a €100 bargain, but the same brand already sells experiences for €15,000. Maybe the business is not in quantum physics, but in the economy of belonging. And there, the higher the price, the better it works as a filter. If you paid €1,850 for a one-day workshop, you are probably the type of person who will later pay €15,000 for a retreat. Those who cannot pay can always watch it on streaming.