The AI revolution transforms employment and forces companies to humanize machines, fostering emotional bonds. Meanwhile, digitalization dematerializes objects into data, promoting empty content consumption that erodes attention and concentration.
## The Engineer Who Left and Regretted It
**Jacob Coxon** left his engineering job to focus on artificial intelligence. He shared this on **X**, where his son also appears. This is not an isolated case: more engineers are leaving their posts for AI, only to regret it. The promise of the technological revolution clashes with the reality of those living it from within. The rise of AI in recent years is undeniable, but enthusiasm has cracks.
## Human Voices for Machines That Aren't Human
Companies force a bond with AI. They give **ChatGPT** a human voice, seeking for it to treat you as if it were your friend. Robot waiters with cute faces appear in restaurants. The explanation is that they want us to feel a bond with artificial intelligence. If we see it as a friend, as in any relationship, we feel superior in some way, with power and influence over it. This is a design strategy, not an accident.
## When Objects Become Information
Digitalization dematerializes. There are no longer objects, but information. Having everything at our fingertips, we often choose not to investigate or care about anything, because there is no effort required to search. Instead, we consume empty content, full of stimuli and dopamine. We spend hours scrolling on **TikTok**. This damages our ability to pay attention and concentrate, making us more impatient and result-oriented. It is not a medical diagnosis, but the pattern repeats.
Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication.
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