AI-generated viral videos: between wonder and controversy

The AI that generates viral videos sparks passion and criticism

A video generated by artificial intelligence has been stirring up social media in recent hours. The piece, which some call a "marvel" and others dismiss as "unbearable," shows just how far generative AI has come: anyone with access to these tools can create high-quality visual content without any technical knowledge. The reaction was swift: while some applaud the democratization of creativity, others denounce the "waste" of time and the trivialization of human effort.

The case is especially noteworthy because the video includes elements in Catalan, which has provoked mixed reactions. Some see it as a step forward for language normalization; others reject it outright. But beyond language, the underlying debate is economic: what will happen to traditional content creators when anyone can produce spectacular videos with just a prompt?

The AI paradox: ease versus saturation

The barrier to entry in audiovisual production has collapsed. What once required equipment, budget and weeks of work can now be done in minutes. But this democratization has a dark side: content saturation. If everyone can create, the value of individual creation is diluted. Some economists are already warning of a "content inflation" in which attention will be the truly scarce resource.

Heading toward an AI-generated content bubble?

The initial enthusiasm recalls other tech bubbles. The promise that "anyone can create a marvel" clashes with the reality that most of this content will end up forgotten. The real value will not lie in the tool, but in the ability to tell stories that connect. AI can generate images, but emotion remains human.

At its core, this video is just the tip of the iceberg. Technology is advancing faster than our ability to digest it. And while some marvel at it, others can already see the next overproduction crisis coming.