Zapatero's daughters' ad agency brings in half a million euros
What The Fav, the agency run by former Spanish PM Zapatero's daughters, is nearing 500,000 euros in revenue after growing 24% and expanding into Venezuela's e-sports scene.
English · Original discussion in Spanish · Published
Zapatero's daughters' ad agency brings in half a million euros
What The Fav, the advertising agency founded by Alba and Laura Rodríguez Espinosa, daughters of former Spanish Prime Minister José Luis Rodríguez Zapatero, has reached annual revenue of nearly half a million euros. According to figures published by Vozpópuli, the company increased its income by 24.35% in the last financial year and has diversified its business by entering the e-sports sector in Venezuela.
The leap into Venezuelan e-sports is striking, especially considering the country's economic context, with a minimum wage of around 12-14 dollars a month. The move, however, appears calculated: the e-sports market in Venezuela, though small, is expanding and has a young, connected audience.
The Rodríguez Espinosa sisters' closeness to power has always fuelled speculation about their business ventures, but the numbers suggest that, at least for now, the agency stands on its own. Half a million in revenue, while modest for the industry, represents sustained growth that few startups can show in times of uncertainty.
Should the business success of former presidents' relatives be a cause for concern? The line between personal merit and the use of a famous surname is blurry, but the data indicate that What The Fav does not rely exclusively on political contacts: its accounts show organic growth, with a diverse client base and a bet on niches such as e-sports. Even so, the shadow of nepotism never quite fades.
What The Fav, the advertising agency founded by Alba and Laura Rodríguez Espinosa, daughters of former Spanish Prime Minister José Luis Rodríguez Zapatero, has reached annual revenue of nearly half a million euros. According to figures published by Vozpópuli, the company increased its income by 24.35% in the last financial year and has diversified its business by entering the e-sports sector in Venezuela.
The leap into Venezuelan e-sports is striking, especially considering the country's economic context, with a minimum wage of around 12-14 dollars a month. The move, however, appears calculated: the e-sports market in Venezuela, though small, is expanding and has a young, connected audience.
The Rodríguez Espinosa sisters' closeness to power has always fuelled speculation about their business ventures, but the numbers suggest that, at least for now, the agency stands on its own. Half a million in revenue, while modest for the industry, represents sustained growth that few startups can show in times of uncertainty.
Should the business success of former presidents' relatives be a cause for concern? The line between personal merit and the use of a famous surname is blurry, but the data indicate that What The Fav does not rely exclusively on political contacts: its accounts show organic growth, with a diverse client base and a bet on niches such as e-sports. Even so, the shadow of nepotism never quite fades.
Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (12 replies).
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