YouTuber with 67,000 subscribers claims earnings of up to €10,000 a month

YouTuber with 67,000 subscribers claims earnings of up to €10,000 a month

A YouTuber with 67,000 subscribers on his main channel and roughly the same on his secondary one has published a video breaking down his income sources: YouTube, an online store tied to his personal brand, fitness coaching and sponsorship deals with sports supplement brands. The figure he has put on the table — between €2,500 in a slow month and over €10,000 in a good one — has unleashed a storm of skepticism among longtime trinc and among those who simply don't buy the story.

The matter has substance because it's not the first time a content creator has flaunted their earnings to an audience that, in many cases, earns considerably less. And because the line separating transparency from personal marketing is, in this business, extraordinarily thin.

How much does a YouTuber with 67,000 subscribers really earn?

The range given by the man himself — €2,500 in a bad month, between €3,500 and €7,000 in a normal one, over €10,000 in a good one — doesn't, at first glance, match the audience volume his channels show. Public YouTube analytics tools place both channels below the figures he himself touts, and several analyses agree that direct monetization from the platform would hardly reach those numbers.

That's where his own repeated argument comes in: YouTube is not his main source of income. The online store, the coaching sessions and discount codes for sports supplement brands complete the picture. A single fixed sponsorship with a sports nutrition brand can bring in more than thousands of views, and that's without counting the personalized coaching business, a niche where margins are notably higher than in programmatic advertising.

The problem is that this income structure is, by definition, opaque. No one can audit the sales of an online store or sponsorship contracts. And that's where the story becomes, at the very least, hard to verify.

The skepticism of those who have trinc the channel for years

Much of the criticism isn't aimed at the figures themselves, but at the gesture of publishing them. Bragging about what you earn is for idiots, sums up one of the most repeated takes. The underlying argument is that anyone genuinely making money doesn't need to talk about it, and that the video responds more to a positioning strategy — projecting success to attract clients and sponsors — than to an exercise in transparency.

Some go further and argue that the highest figure in his own range, €10,000, is mediocre for someone who brags about being an entrepreneur. The owner of a reasonably busy bar on the outskirts of a big city can turn over that without needing to expose himself on the internet, they argue. The comparison is not gratuitous: it places the debate in the territory of projected image versus business reality.

At the other extreme, there are those who defend that the figures are perfectly plausible. If a small percentage of the regular audience books a coaching session or buys from the store, the numbers add up. Marketing weighs more than product quality, and on that front the character in question has an advantage: he has a platform, a niche and a community willing to pay for what he sells.

The real business behind the channel: coaching, store and discount codes

The income structure he describes — YouTube, online store, coaching, sponsorships — is, in fact, the standard model for any content creator who has diversified. What stands out is the volume. Training and nutrition coaching is a business with high margins and low costs, especially when sold in digital format and backed by a personal brand with a captive audience.

The problem, say the most critical voices, is qualifications. Some question whether someone without official certification can sell training plans and diets, especially when the target audience is impressionable teenagers. The scam is when they're coached by walking pharmacies, notes one of the harshest comments, referring to the — unconfirmed — suspicion that some of these services rely on the use of banned substances.

Prudence is warranted here: there is no known conviction or investigation into this matter. It is a suspicion thrown out in a context of general distrust toward the sector. But the debate over regulating online fitness and nutrition coaching is real and affects the whole trade, not just this case.

The paradox of success: second-hand car, shared flat and million-euro turnover

One of the most repeated arguments for dismantling the story is the lifestyle. He lives with his parents, hasn't finished his degree and, according to some accounts, drives a second-hand car. If he really earns between €2,500 and €10,000 a month, why doesn't he move out?

The answer some give is that it's a deliberate financial strategy: staying at his parents' home for a few years, saving at a high rate and buying property outright. Others read it exactly the other way around: if he hasn't moved out, it's because he can't. Time will tell whether he really lives off this or not, concludes one of the most level-headed takes in the exchange.

In any case, the story goes beyond the individual. It is the portrait of a generation of content creators who have turned displaying their income into a marketing tool, and of an audience that, caught between envy and skepticism, can't quite decide whether they're being fooled or whether they admire them.

How much of what these videos tell reflects reality, and how much the need to appear successful in an industry where appearance is the product?