Woke Company May Show Ads During Video Game Play

Microsoft has patented a system that could introduce advertising within video games. The technology would allow players to enjoy a certain amount of time, after which an ad would be shown to continue playing.

## Scheduled Interruptions

The idea behind this patent, registered by **Microsoft**, is clear: to monetize playtime in a novel way. The proposed system would allow players to enjoy a video game session for a set period. Once that time "credit" is depleted, a commercial advertisement would be presented. The intention is for these interruptions to occur at moments that least disrupt the player's experience.

## A New Business Model

This patent opens the door to a business model that could change how video games are consumed. Until now, the main models have been purchasing the game, subscriptions, or in-game microtransactions. Microsoft's proposal adds another layer, where continuous access to the game would be linked to viewing advertising. It's a concept already seen in free mobile apps, but its implementation in higher-caliber titles could generate debate among players.

## The Future of Advertising in Gaming

The video game industry continues to grow. In **2023**, the global video game market is estimated to have reached **$184 billion**, according to data from **Newzoo**. The search for new revenue streams is constant, and in-game advertising, if implemented intelligently, could be one of them. The key will be finding a balance so that it is not intrusive and does not detract from the immersion players seek.