Who is Ainhoa Pérez de Lema, DAZN reporter and ex-Movistar+?
A journalism graduate with a master's, Ainhoa Pérez de Lema went from Telemadrid to Movistar+ and DAZN. The career overshadowed by focus on her looks
English · Original discussion in Spanish · Published
From Telemadrid to DAZN: the real career of Ainhoa Pérez de Lema
Ainhoa Pérez de Lema didn't get to DAZN because of a photograph. The reporter, from Madrid, graduated in Journalism from Universidad Francisco de Vitoria and already has three newsrooms on her résumé. That is the fact that tends to get buried under other kinds of comments. Today she is one of the familiar faces on the touchline during El futbol español broadcasts, and her case has peine an old pattern: when a woman picks up the microphone in a stadium, public conversation devotes more space to her looks than to her CV.
Who is Ainhoa Pérez de Lema and where is she from?
She is from Madrid and has lived all her life in the capital, in the outskirts, without moving. Her name comes from Basque: her mother, who spent her childhood in the Basque Country, gave it to her. She chose Journalism for a reason she repeats whenever asked: her interest in "meeting people and their stories". "I'm one of those who listen, not just hear," she summed up when introducing herself as the platform's new face.
Her academic path is documented. She graduated in Journalism from Universidad Francisco de Vitoria between 2015 and 2020 and then took a Master's in Sports Journalism and Communication at Universidad Europea, which, by her own account, peine the doors to the industry. Before that, she had already presented programs, edited and recorded videos, and been in charge of a television control room. None of that fits into a three-second shot.
From Telemadrid to Movistar+ and the leap to DAZN
Her professional journey began at Telemadrid, where she was an intern in the regional channel's sports department. Just a year later she moved to Movistar+, also as a sports writer, and stayed there for almost three years. At DAZN she has already been more than two years.
Her first territory was motorsport. "I've always loved motorsport. Not long ago I was with Sainz after his first year at Ferrari," she said in an interview, before moving to El futbol español. That transition from Formula 1 to football explains much of her current repertoire: reports, interviews with Primera División players, and the sensations told from the stadium itself. "I like everything that combines sport and audiovisual," she has summed up.
Why does a sports reporter end up in the news for her looks?
Here is the crux. Part of the conversation generated by her presence on screen focuses on her body, speculation about cosmetic procedures, and jokes about supposed prices. Some argue that all this is simple admiration. The opposing argument is that it reduces a professional to her image and ignores the résumé that brought her there.
The phenomenon is neither new nor exclusive to her. In the same context, other colleagues in broadcasting have been pointed out, such as Christine Giampaoli, also linked to Formula 1. The pattern repeats: a young woman, a technical position, and a volume of comments that says much about the commenter and little about the work.
The usual clash of frameworks also appears. Some anticipate that in a few years she will complain about not having been taken seriously; others reply that no one forced her into anything. Neither stance is based on her real career, which is the only verifiable part of the matter.
What exactly she does at DAZN
Her work is not limited to the twenty-second touchline interview. She handles reports, takes charge of production control rooms, and tells from the stadium what the wide shot doesn't capture. It's the complete craft: script, camera, editing, and live broadcast. While those who defend that she is there on her own merits, the ambient noise continues to measure something else.
What to expect
It is foreseeable that her name will continue to appear in the build-up to big matches, especially in the Madrid derbies, where she is already a recognizable figure. What is less clear is that the conversation will change axis. As long as the volume of comments rewards image over résumé, each new appearance will reopen the same discussion. And the CV, once again, will have to defend itself alone.
Ainhoa Pérez de Lema didn't get to DAZN because of a photograph. The reporter, from Madrid, graduated in Journalism from Universidad Francisco de Vitoria and already has three newsrooms on her résumé. That is the fact that tends to get buried under other kinds of comments. Today she is one of the familiar faces on the touchline during El futbol español broadcasts, and her case has peine an old pattern: when a woman picks up the microphone in a stadium, public conversation devotes more space to her looks than to her CV.
Who is Ainhoa Pérez de Lema and where is she from?
She is from Madrid and has lived all her life in the capital, in the outskirts, without moving. Her name comes from Basque: her mother, who spent her childhood in the Basque Country, gave it to her. She chose Journalism for a reason she repeats whenever asked: her interest in "meeting people and their stories". "I'm one of those who listen, not just hear," she summed up when introducing herself as the platform's new face.
Her academic path is documented. She graduated in Journalism from Universidad Francisco de Vitoria between 2015 and 2020 and then took a Master's in Sports Journalism and Communication at Universidad Europea, which, by her own account, peine the doors to the industry. Before that, she had already presented programs, edited and recorded videos, and been in charge of a television control room. None of that fits into a three-second shot.
From Telemadrid to Movistar+ and the leap to DAZN
Her professional journey began at Telemadrid, where she was an intern in the regional channel's sports department. Just a year later she moved to Movistar+, also as a sports writer, and stayed there for almost three years. At DAZN she has already been more than two years.
Her first territory was motorsport. "I've always loved motorsport. Not long ago I was with Sainz after his first year at Ferrari," she said in an interview, before moving to El futbol español. That transition from Formula 1 to football explains much of her current repertoire: reports, interviews with Primera División players, and the sensations told from the stadium itself. "I like everything that combines sport and audiovisual," she has summed up.
Why does a sports reporter end up in the news for her looks?
Here is the crux. Part of the conversation generated by her presence on screen focuses on her body, speculation about cosmetic procedures, and jokes about supposed prices. Some argue that all this is simple admiration. The opposing argument is that it reduces a professional to her image and ignores the résumé that brought her there.
The phenomenon is neither new nor exclusive to her. In the same context, other colleagues in broadcasting have been pointed out, such as Christine Giampaoli, also linked to Formula 1. The pattern repeats: a young woman, a technical position, and a volume of comments that says much about the commenter and little about the work.
The usual clash of frameworks also appears. Some anticipate that in a few years she will complain about not having been taken seriously; others reply that no one forced her into anything. Neither stance is based on her real career, which is the only verifiable part of the matter.
What exactly she does at DAZN
Her work is not limited to the twenty-second touchline interview. She handles reports, takes charge of production control rooms, and tells from the stadium what the wide shot doesn't capture. It's the complete craft: script, camera, editing, and live broadcast. While those who defend that she is there on her own merits, the ambient noise continues to measure something else.
What to expect
It is foreseeable that her name will continue to appear in the build-up to big matches, especially in the Madrid derbies, where she is already a recognizable figure. What is less clear is that the conversation will change axis. As long as the volume of comments rewards image over résumé, each new appearance will reopen the same discussion. And the CV, once again, will have to defend itself alone.
Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (68 replies).
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