Spain's PP recycles old campaign songs to win over new voters
Spain's Popular Party is once again using catchy songs to attract voters, but the strategy is met with scepticism. Will it work under Feijóo?
English · Original discussion in Spanish · Published
The PP brings back old songs to charm new voters
In 2008, the tune was «Mariano, Mariano, Mariano, with you we'll go further». In 2016, the chorus changed, but the recipe was the same: catchy music for a simple message. Now, under Alberto Núñez Feijóo, Spain's PP (Partido Popular, the main conservative party) is back at it with party-style songs to win new customers. It is no coincidence: the strategy aims to connect with a young and disenchanted electorate, but the results are modest.
Critics compare this tactic to that of a mobile phone company: loud promotions that do not hide the lack of substance. While some call for banning the party, others point out that the sing-along approach is nothing new: Rajoy and Ayuso already used similar formulas. The slogan «with you we'll go further» rings ironic today among those who lived through it.
The musical turn, however, has not quite clicked. Memes spread across social media, but membership barely moves. What is striking is that, despite the investment in these songs, the profile of the PP voter has hardly changed in fifteen years.
In 2008, the tune was «Mariano, Mariano, Mariano, with you we'll go further». In 2016, the chorus changed, but the recipe was the same: catchy music for a simple message. Now, under Alberto Núñez Feijóo, Spain's PP (Partido Popular, the main conservative party) is back at it with party-style songs to win new customers. It is no coincidence: the strategy aims to connect with a young and disenchanted electorate, but the results are modest.
Critics compare this tactic to that of a mobile phone company: loud promotions that do not hide the lack of substance. While some call for banning the party, others point out that the sing-along approach is nothing new: Rajoy and Ayuso already used similar formulas. The slogan «with you we'll go further» rings ironic today among those who lived through it.
The musical turn, however, has not quite clicked. Memes spread across social media, but membership barely moves. What is striking is that, despite the investment in these songs, the profile of the PP voter has hardly changed in fifteen years.
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Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (23 replies).
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