Spain's Núñez Feijóo agrees to Jordi Wild interview (Abascal and Sánchez also invited)

Alberto Núñez Feijóo has accepted an interview with YouTuber Jordi Wild, becoming the first politician to respond positively to his invitation. The date and time have yet to be confirmed.

The leader of the Partido Popular (Spain's main conservative party), **Alberto Núñez Feijóo**, has agreed to be interviewed by YouTuber **Jordi Wild**. He did so with a message responding to the content creator's offer: "I suppose this is easier than getting into a ring with you. Set a date and time, and we'll see each other." The invitation was also open to **Pedro Sánchez** and **Santiago Abascal**, who have not yet confirmed their attendance.

## A format that lasts for hours and skips the news filter

Jordi Wild's channel is known for extremely long interviews, sometimes running three or four hours. That format allows for extended answers, without ad breaks or the twenty-second summary imposed by conventional news broadcasts. For a politician, it means being exposed for far longer than usual and without an agreed structure of questions.

The conversation is not limited to current affairs. Wild tends to mix personal matters, hobbies and unscripted opinions with more serious blocks. That forces the interviewee to improvise in a register they do not master. The reference to the ring in Feijóo's message alludes precisely to that less controlled terrain.

## Why being the first to say yes matters

That Feijóo was the first to accept has an obvious political reading. The three invited names compete for a young electorate that consumes content on digital platforms and does not get its news through traditional channels. Appearing in that space is a way to reach voters who rarely watch a parliamentary debate.

There is also a risk calculation. A long interview can produce viral moments, but also mistakes that get amplified. The absence of a specific date and time leaves the ball in the interviewer's court and allows the politician to keep control of the calendar.

## The business of political interviews on YouTube

Political interviews on YouTube channels are no longer a rarity. They generate millions of views and attract advertising, while giving creators an informational legitimacy that only traditional media used to have. For the platforms, production costs are low compared to a television programme.

That audience shift has economic consequences. Advertising revenue that broadcasters once captured is moving towards independent creators, who negotiate directly with brands. The political interview thus becomes a product with measurable returns: views, subscriptions and sponsorships.