Spain's €100 national team shirt looks like a sack
The new Spain shirt costs 100 euros and its 'sack-like' design has angered fans. Alternatives like Joma offer a better fit for 40 euros.
English · Original discussion in Spanish · Published
Spain's new shirt: 100 euros that won't buy you a good fit
Few products pack so much nonsense into a single item: 100 euros for a shirt that, according to the most shared criticism, looks like a sack of potatoes with sleeves. The new kit of the Spanish national team, unveiled in a vanilla shade that has convinced no one, has peine an old question: why do major brands keep insisting on making clothes that don't fit the body?
One hundred euros of burlap versus Joma's 40
The comparison with futsal is devastating. The Spanish futsal team's shirt, made by Joma, has sported two stars since 2004 — when the second world title was won — and costs a fraction of the price. Those who have worn it highlight its anatomical cut: broad shoulders, a narrow waist and sleeves that hug the triceps. Exactly the opposite of the official shirt, which hangs below the elbow and resembles a tunic. Italy, 15 years ago, already proved that a slim fit and comfort can be combined without spending a fortune on advertising.
The question hanging in the air: if Kelme or Joma offer a superior product for less than half the price, what exactly is the fan paying for when buying the official Adidas shirt? The sponsorship argument falls apart when the product is, quite simply, ugly.
Few products pack so much nonsense into a single item: 100 euros for a shirt that, according to the most shared criticism, looks like a sack of potatoes with sleeves. The new kit of the Spanish national team, unveiled in a vanilla shade that has convinced no one, has peine an old question: why do major brands keep insisting on making clothes that don't fit the body?
One hundred euros of burlap versus Joma's 40
The comparison with futsal is devastating. The Spanish futsal team's shirt, made by Joma, has sported two stars since 2004 — when the second world title was won — and costs a fraction of the price. Those who have worn it highlight its anatomical cut: broad shoulders, a narrow waist and sleeves that hug the triceps. Exactly the opposite of the official shirt, which hangs below the elbow and resembles a tunic. Italy, 15 years ago, already proved that a slim fit and comfort can be combined without spending a fortune on advertising.
The question hanging in the air: if Kelme or Joma offer a superior product for less than half the price, what exactly is the fan paying for when buying the official Adidas shirt? The sponsorship argument falls apart when the product is, quite simply, ugly.
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Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (11 replies).
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