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Sony bets on a female lead in God of War: the financial risk
David Jaffe slams the new God of War Laufey for replacing Kratos with a woman. We look at the financial risk for Sony after the failures of Concord and The
David Jaffe slams the new God of War: "This is garbage"
Sony has decided to bury Kratos. The new God of War, titled God of War Laufey, replaces the iconic Spartan with a female protagonist, and the original creator, David Jaffe, has not held back: he called it "shit" and predicted a sales flop. The decision has reignited the debate over the company's ideological drift and its commercial consequences.
A precedent of friendly fire
Sony's recent track record does not play in its favor. After the blow of The Last of Us Part II, which polarized the community with its "proge" plot, and the commercial failures of Concord and Marathon, the company seems determined to repeat the formula. Jaffe, creator of the original saga two decades ago, makes no secret of his contempt: "I hope they get shit sales," he declared. Some analysts see the strategy as a calculated risk that sacrifices an established character for an ideological agenda that barely connects with the player base.
Will it sell anyway, even if people dislike it?
Against the pessimism, another camp argues that the brand's momentum and the lack of major exclusives in the PlayStation catalog will guarantee decent sales regardless of the protagonist change. The typical PlayStation buyer, focused on FIFA and Call of Duty, may not react to the media noise. The question remains open: will the market reward the break with tradition or punish Sony with yet another source of discontent?
Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication.
Read the full discussion (29 replies).
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