SHIFT: Podemos' Critique No Longer Targets the Rich, But the Ultra-Rich.

The Podemos movement has evolved, moving from criticizing the wealthy in general to focusing on the "ultra-rich." This shift in focus seeks to adapt to current social perception and economic reality.

## The Shift in Discourse

in its beginnings, back in **2014**, the Podemos movement directly targeted the figure of the "rich" as the focus of economic and social problems. The idea was clear: there was an elite hoarding resources and generating inequality. However, time has brought a significant nuance to this narrative. Today, the target has shifted, focusing much more specifically on the "ultra-rich."

## Why the Ultra-Rich Now?

the social perception of wealth has mutated. If a decade ago the wealthy were viewed with suspicion, now there appears to be greater "tolerance" or even a certain "acceptance" of this group. In this context, pointing to the "ultra-rich," those with extraordinarily high assets, is presented as a strategy to maintain social criticism without resorting to generalizations that no longer resonate. Irene Montero's recent intervention, stating that "The problem is not women and migrants, but the ultra-rich," is a clear example of this evolution.

## Economic Implications

this change in focus is not merely rhetorical. It implies a potential reorientation of economic policies. If the target is the "ultra-rich," proposed measures could be aimed at taxes on large fortunes, assets, or high-value financial transactions. The idea is that those who have the most should contribute more to solving collective problems, seeking a redistribution that prevents extreme wealth concentration.