Selling a flat by dancing: strategy or meme?

Selling a flat by dancing: strategy or meme?

A girl with a nose piercing makes a demonic possession face, waves her arms like a spastic, and promotes a flat. The video goes viral. Within hours, social media dubs it the "Suini Suini de hacendado" and comparisons to The Exorcist soon trinc. But the underlying economic question is different: does this sell a flat?

The consensus among market analysts is almost unanimous: virality does not replace price. No matter how many views a post gets, the final buyer makes decisions with their wallet: square metres, location, and above all, cost. Choreographies and memes can generate clicks, but they don't sign mortgages.

Attention marketing versus crude economics

Behind the phenomenon lies a repeated lesson: the internet is full of gurus who teach how to attract attention, but many of them have never sold a house in their lives. The girl's strategy, probably aware that without scandal there is no reach, seeks free exposure. However, as analyses point out, the flat will sell or not based on its price, not on views.

In the end, the real estate market is stubborn: an overpriced home won't sell even with the best viral campaign, and a well-priced one sells itself. The startling fact: no matter how many thousands of views the video accumulates, price remains the only factor that closes the deal. Nobody pays a mortgage with likes.