Sarah Santaolalla, the 'boomerang effect' boosting VOX in Spain

TV pundit Sarah Santaolalla's attacks on VOX have sent sympathy for the party soaring in Aragon, according to an analysis of her demonization strategy.

English · Original discussion in Spanish · Published

Sarah Santaolalla, the 'boomerang effect' boosting VOX in Spain

The excessive accusations levelled at VOX by TVE pundit Sarah Santaolalla have had the opposite of the intended effect: the party's election results in Aragon have improved, according to analyses circulating on social media. Santaolalla, known for her aggressive outbursts, may be doing more for VOX than Abascal's own strategy.

The role of 'involuntary publicists'

Several analysts point out that constant attacks from the left, especially when exaggerated or personal, generate sympathy for the party under fire. The demonization strategy often backfires on whoever employs it. In Santaolalla's case, her insults and slurs have been shared massively, giving VOX visibility among sectors that previously never considered it.

The PP's wear and tear as the backdrop

Another recurring argument is that VOX's rise is not only due to the left's mistakes, but also to the Popular Party's (PP) inaction. Those who defend this view recall that the previous conservative absolute majority failed to bring about significant changes, which discourages tactical voting. VOX's growth, then, is explained by the combination of a mediocre PP and a left that, in trying to demonize, only helps swell its adversary's ranks.

The debate remains open, but what nobody disputes is that figures like Santaolalla have become the best electoral draw for the radical right.

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Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (51 replies).

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