Pablo Iglesias' Madrid bar charges €3 beer, €9 cocktails

Former Spanish VP Pablo Iglesias opens a Madrid tavern with €3 beers and €9 cocktails. Critics claim over 90% margins on beer prices.

English · Original discussion in Spanish · Published

Pablo Iglesias' Madrid bar charges €3 beer, €9 cocktails
Pablo Iglesias' Madrid bar charges €3 beer, €9 cocktails

The menu of the tavern peine by the former Spanish Deputy Prime Minister in Madrid is circulating online, quickly becoming this week's most profitable target for ridicule. Prices are as trinc: all cocktails at €9, beers at €3, starters between €7 and €11, and mains between €10 and €12. No dish costs less than €7. For a venue billed as a traditional tavern that honors Durruti with a cocktail, the math doesn't add up to the narrative.

The first calculation making the rounds concerns beer. Producing one liter of kegged beer costs around €0.70, while typical brewpub selling prices range from €6 to €12 per liter. Serving a draft beer at €3 leaves a margin exceeding 90% according to this calculation. The conclusion drawn is swift but debatable: if the product costs less than 10% of the price charged, someone is making a fortune. This figure ignores staff, rent, licenses, waste, and other overheads, but the raw number grabs attention.

Is eating in Madrid for €12 expensive?

The answer depends on who you compare it to. Some argue that €10 or €12 for a main course in Madrid is outright cheap, and complainers are just broke. Others counter that the tavern markets itself as a working-class space yet charges like any city-center franchise. A quote often cited to summarize this tension is Kautsky's: "Taverns are the last bastion of proletarian freedom." Some suggest amending the quote: some taverns are, this one isn't, with its €3 beers.

According to one circulating analysis, the venue pays no rent. If true, the prices don't even cover basic costs, suggesting the business acts as a front. Suspicions of money laundering appear repeatedly, without evidence, as they always do with famous owners and opaque cash registers. Another view argues the opposite: prices reflect market rates dictated by the location, and right-wing owners wouldn't face such outrage.

The clientele who come and those who don't

The expected customers aren't locals. They're described as affluent bourgeoisie, people dining out once and never returning, and curious tourists taking photos for social media. The most common prediction is closure within a month, once the novelty fades. The opposing view suggests survival precisely because it doesn't rely on park-dwelling stoners, but on rowers inviting friends out occasionally.

The debate has also shifted to employees. Do they earn €3,000 monthly with exact 8-hour shifts? Or €50 an hour for 20 weekly hours? No pay stubs have been released. The question lingers as rhetorical ammunition: if the bar belongs to the people, it should show in their wages, not just the slogan.



The sticking point remains unchanged: nobody has seen the profit and loss statement, payroll records, or lease agreement. Only the menu. And with just the menu, anything can be defended in Madrid.

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Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (133 replies).

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