Ikea's woke ad sparks a firestorm on Spanish forum

The proge Ikea ad that has forum users fuming [P]The Swedish multinational's latest ad campaign has unleashed a storm of criticism on the forum's Economics subforum, where users dissect the message as yet another symptom of the postmodern drift. Far from being a purely aesthetic debate, the thread has become a barometer of consumer fatigue with ideologized advertising that, according to users, seeks to infantilize an increasingly impoverished society. Inclusive marketing or alienating the customer? The thesis that dominates the debate is clear: companies are no longer trying to sell quality, but to align the customer with an agenda many describe as "da repelús". Several users point out that Ikea's strategy is to target an uncritical audience, capable of buying furniture made of "paper and cardboard" at market prices, while ignoring the middle class's steadily eroding purchasing power. The irony is a constant theme: they question how a brand of disposable furniture can presume to lecture anyone on sustainability or social change. Total disconnect from the product The thread reveals a pattern that goes beyond Ikea: the disappearance of technical attributes from advertising. Users compare this phenomenon with the lack of rigor in other sectors, such as the automotive industry, where horsepower and engineering have been replaced by emotional storytelling. The open question is whether these campaigns are a strategic blunder or whether, on the contrary, brands have accepted that their target market no longer values durability, but ideological validation. Are we witnessing the end of product-focused advertising, or simply the symptom of a society that has stopped buying furniture and started buying narratives?

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