H&M and the dog clothing that reignites the birth rate debate

H&M and the garment for carrying the dog: business or fake video

There is a video, a brand, and a discussion that goes much further than textiles.
The video, circulated from a Korean account, attributes to H&M a coat within its dog clothing line that has an interior pocket large enough to carry the animal pressed against the body during a walk, matching the owner. The Swedish chain does sell sweaters and coats for pets in some markets.
However, the specific piece of the video is up in the air: some maintain it is an AI creation, while others assume it will sell out. Both things could be true.

What garment is attributed to H&M and what is known about it

The item in the video is a kind of hoodie or transport bag with a hole through which the animal's head emerges. The details are not minor: it barely allows the snout to stick out, which for some is secure containment and for others, a trap. Setting aside the ethical nuance, remain are the practical questions of any textile that will coexist with a dog: whether the fabric is waterproof, if it washes easily, and if it can withstand what might fall inside. And the sizing doubt that summarizes the whole matter: if XXXL exists, can a mastiff fit?

The business: the dog dresses better than its owner

The message that sparked everything is blunt: whoever has a dog chooses the animal's clothing with more care than their own, and if it matches the walking gear, they buy. It is an uncomfortable but highly profitable market truth. The tugging of leashes, the mud, and the bad weather translate into constant replacement, and the category of accessories and textiles for pets has been growing without stopping.

It is worth remembering where we came from. In the eighties, the homemade version of this garment was putting a chihuahua by the collar of a tracksuit and zipping up to below the chin, with its snout poking through the opening. Others would cut a sleeve from old jersey.
The industry has invented nothing: it has only priced what was previously solved with what was in the closet.

The AI suspicion: when the product cannot be verified

Part of the conversation is not about taste; it is about existence. It is stated without nuance that H&M does not sell this specific product, that the company has sweaters and coats for dogs in certain regions, but not this pocket, and that the content is fake or simply a joke. The response is equally definitive on the other side: it is AI; they always trick us.
Without a product tag or store reference, the consumer decides based on aesthetics, and the aesthetic of these videos no longer distinguishes between reality and generation.

Birth rates, pets, and the substitute for children

The jump into demographic territory came on the second page, not the first. It is argued that delayed motherhood and falling birth rates have placed pets at the emotional center of many households, leading inevitably to a sarracena diagnosis. It cites 'Brave New World' and its pregnancy equivalent; it discusses a dissolving family model, and arrives at a figure that nobody supports: that this is the closest thing to pregnancy that 70% of Spanish women under 45 will experience.
As a sociological thesis, it is debatable. As a symptom of the era, it is difficult to deny that something is signaling.

Whether the garment exists or not is almost secondary. If H&M manufactured it, it will sell out; if not, someone will manufacture it in a few weeks and it too will sell out. The discussion, meanwhile, will continue to revolve around the same thing: who dresses whom and why this response disturbs us so much.