Why is gold worth so much? Five millennia of social consensus and an indestructible metal
A kilo of steak feeds a family; a kilo of gold is useless as food. Yet humanity kills and goes into debt over it. The paradox is nothing new: gold is valuable because society has decided it is, a consensus that has outlasted any empire. The question that arises is not whether gold has intrinsic value, but why a soft, heavy metal has held its purchasing power for 5,000 years.
The properties that make it unique
Gold does not corrode, does not rust and is practically indestructible. It reflects almost all light and is a superconductor. These characteristics, combined with its relative scarcity, make it an ideal material for jewellery, electronics and, above all, for storing value. While fiat currencies are devalued by printing, gold keeps its finite quantity. It is, in the words of some analysts, "money outside the system".
Gold as money: from the Lydians to Bitcoin
Gold has been the most enduring monetary tool in history. From the first coinage in Lydia to the gold standards of the 19th century, it has served as a unit of account and store of value. In 1924, John Maynard Keynes called it a "barbarous relic", arguing that modern central banks could manage the economy better without it. History has partly proved him right: the gold standard was abandoned, but the metal remains the safe-haven asset par excellence in crises. Today, some see Bitcoin as "digital gold", but the physical metal keeps its edge: it cannot be hacked or printed.
Investment or relic?
Two positions dominate the debate. One holds that gold is the only real money, immune to inflation and state intervention. The other sees it as a useless lump of metal whose value rests solely on collective superstition. In between, some view it as a hedge against chaos, but warn of its illiquidity and the tax problems of selling it. The implicit consensus is that, as long as central banks keep devaluing currencies, gold will retain its appeal.
The question nobody fully answers: what would happen if confidence in gold broke tomorrow? Meanwhile, the yellow metal remains the tax authorities' nightmare and the dream of those who distrust printed paper.
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