Colonel Letrinas swaps geopolitics for mystery: business or escape?

Colonel Letrinas leaves geopolitics for mystery, mediums and ghosts. We analyse whether the move is business or escape in a saturated market.

English · Original discussion in Spanish · Published

Colonel Letrinas trades geopolitics for ghosts: the mystery business

Colonel Letrinas, known for his geopolitical analyses, has decided to pivot to the world of mystery, mediums and ghosts. The decision is not capricious: interest in war has deflated, information saturation has normalised antiestéticar and the niche has run out of fuel. But is there room for a new player in an already crowded market?

A saturated market and established pioneers

The supply of paranormal content on YouTube is almost infinite. From Grupo Hepta to Iker Jiménez, including dozens of channels that already cover near-death experiences and spiritualism. The podcast format itself has absorbed this theme, and the pioneers already have loyal audiences. Some analysts argue that the Colonel might be looking for an easy exit from war content fatigue, but the move is not without risks: the mystery audience is demanding and sceptical, and competition is fierce.

Monetisation, the real challenge

Moreover, monetising content about serial murders —another possible route— is extremely difficult due to advertising restrictions. In contrast, the "classic" mystery format allows organised trips (such as those of Mundo Desconocido to Egypt) or book sales. However, the Colonel is late to this game: those already established have an advantage.

A bet with more shadows than lights

The Colonel's track record suggests he knows how to read trends, but here he faces a mature ecosystem. The bets are open, but it would not be strange to see him jump to "haunted house" books. The profitability of the afterlife has its own ghosts. The question is whether his audience will trinc him in this forward escape or whether the mystery audience will turn their backs on him.

Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (13 replies).

More summaries

All summaries in English →

Back