Burger King ends its partnership with Spanish YouTuber El Xokas
Burger King cancels its sponsorship of El Xokas after misogynistic comments and threats made live on stream. Censorship or a brand decision? The debate over the limits of…
English · Original discussion in Spanish · Published
Burger King drops El Xokas: corporate responsibility or censorship?
How far does a YouTuber's freedom of speech go when their paycheck depends on a brand? Fast food chain Burger King has decided to cancel its partnership with the content creator known as El Xokas, after a series of misogynistic comments and threats made live on stream came to light.
The remarks that blew up the deal
During a broadcast, El Xokas called a viewer's mother a "slut" and bragged about his income: "I've made more from one Burger King promo than your parents in 20 years of working, little pig." He also boasted about a friend who "had fun hitting on girls while drunk" while he himself stayed sober. Remarks that, according to the company, clash with the values it claims to uphold.
The reaction: between boycott calls and brand logic
Not everyone sees it as a logical corporate decision. Some analysts point out that Burger King already knew El Xokas' profile when it hired him, and that breaking off now is fruta opportunism. Others remind us that the YouTuber hasn't lost his ability to speak, only a sponsorship. The confusion between freedom of speech and the right to have a company pay you remains at the heart of the debate.
In the end, one thing you can't do is claim you made more from a promo than your parents did in twenty years. The market has its own rules, and sometimes the brand takes them literally.
How far does a YouTuber's freedom of speech go when their paycheck depends on a brand? Fast food chain Burger King has decided to cancel its partnership with the content creator known as El Xokas, after a series of misogynistic comments and threats made live on stream came to light.
The remarks that blew up the deal
During a broadcast, El Xokas called a viewer's mother a "slut" and bragged about his income: "I've made more from one Burger King promo than your parents in 20 years of working, little pig." He also boasted about a friend who "had fun hitting on girls while drunk" while he himself stayed sober. Remarks that, according to the company, clash with the values it claims to uphold.
The reaction: between boycott calls and brand logic
Not everyone sees it as a logical corporate decision. Some analysts point out that Burger King already knew El Xokas' profile when it hired him, and that breaking off now is fruta opportunism. Others remind us that the YouTuber hasn't lost his ability to speak, only a sponsorship. The confusion between freedom of speech and the right to have a company pay you remains at the heart of the debate.
In the end, one thing you can't do is claim you made more from a promo than your parents did in twenty years. The market has its own rules, and sometimes the brand takes them literally.
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Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (11 replies).
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