The next pandemic already has a name, figure, and headline, and the combo has worked again. The viral message claims an avian flu could be 100 times deadlier than Elbichito and kill half the infected. Attributed to "scientists and experts" and backed by a New York Post report, it leads to no named study. The round, brutal figure does the work before anyone asks questions.
The script repeats with less disguise: take a real bicho, attach the most catastrophic adjective possible for a tweet, and let it run. Skepticism arrives late or not at all. In between, an entire ecosystem —media, alert accounts, distrust gurus— profits.
How many deaths has avian flu really caused?
Official WHO data, used in recurring calculations, place human deaths from avian flu worldwide at around 480 over two decades. The most repeated contrast to calibrate this figure involves coconuts: falling fruit kills about 150 people a year, or 3,000 in twenty years. Six times more than the bicho that, according to the headline, threatens to take away half of humanity.
If forced to compare, the palm goes to the media reaction itself, capable of generating more headlines in an afternoon than fatalities from the pathogen in twenty years.
Where the real focus is: cows and seven states
The data that does deserve attention is different. High-pathogenicity avian flu has been detected in about two dozen farms across seven US states, with one human case linked to cattle: a person who developed conjunctivitis, without a severe condition. The hypothesis handled by the analyses points to contact with milk during milking, not person-to-person transmission.
The bicho has been under virologists' radar for years, and its surveillance is legitimate. The extrapolation to a health collapse is much less so. There is an abyssal distance between "this is being studied" and "this kills us all," and almost all the noise is generated in that gap.
The business that moves when the alarm sounds
Behind each warning is a market waiting. The immediate response to a bird outbreak is the mass culling of specimens, with the consequent blow to the primary sector and the risk of tension on the price of chicken meat and eggs. Chicken is one of the cheapest and most widespread proteins on the planet; any shortage reaches the shopping basket without making noise.
The recurring calculation is manual: less supply, same appetite, higher prices. On this terrain, the discourse on alternative proteins was already being prepared, feeding the reading that the health crisis and the food agenda push in the same direction. Reading, for now, without proof. The final consumer sees prices rise without fully understanding why, and that confusion is also exploited.
Who is Jeremy Farrar and why does he appear in all predictions?
The name that repeats most when tracking the issue is Jeremy Farrar, scientific director of the World Health Organization, who has publicly referred to H5N1 and its pandemic potential. That a figure from the WHO itself focuses on a bicho is part of their job; it does not equate to a catastrophe announcement.
The confusion between alert and prophecy is the engine of half a business. An institution that says "we monitor this" is not saying "half the population will die," although the headline is written as if it were.
The conspiratorial narrative accompanying each warning
No alarm comes alone. With this travel the alleged internet blackout prepared, a video where Bill Gates warns that "the next one" will be the important one, and the idea that the WHO accumulates powers over global pandemic management. These pieces are presented as proof of a plan, but they do not sustain any verifiable accusation.
Mixing epidemiological surveillance with an alleged depopulation plan is a leap that the available data does not cover. The very list of topics piled in these videos —elections, digital identity, mRNA vaccines— says more about the ecosystem producing them than about any real plot.
From health panic to escape plan
Each alert of this type activates the same reflex: what if it's time to leave the big city? The question, half-joking, runs through the issue from the first tweet. It is the domestic version of an ancient instinct, preparing for what comes even if you don't know what it is. And beneath that instinct beats another more terrestrial one: that of who suspects that each emergency is, above all, a business opportunity for someone.
The wear and tear no one measures
The most widespread reaction, however, is fatigue. After years of chained alerts —the neutron bomb, Chernobyl, the 2008 bubble, cobi19, Ukraine— much of the public has developed antibodies against the very concept of emergency. The effect is perverse: the more it screams, the less it is heard.
If H5N1 were to make the jump some antiestéticar, the problem would not be the headline figure, but how many people would be willing to take the next warning seriously. With the credibility threshold so exhausted, the reserve is enormous.
Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication.
Read the full discussion (254 replies).
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