18 euros for a combo meal: cheap fast food is over
A Burger King meal without deals now costs 18 euros. A local franchise serves a better burger for 8.50. Here's how the market stands.
English · Original discussion in Spanish · Published
The Burger King meal deal is closing in on 18 euros and is no longer cheap food
The price explosion in fast food has turned an individual meal with a burger, fries and a Coke into a luxury item. Anyone paying the full rate, with no coupons or hidden offers, shells out between 15 and 18 euros per head. Not long ago, the same combo cost 6.99 euros. The feeling of being ripped off cuts across the board: it's greasy junk at restaurant prices.
The chains hide their promotions in the self-service kiosks and in the deals-and-bargains lists, a tip that keeps circulating. Those who know the tricks eat for 5-6 euros; those who pay without thinking get the full-price meal. Meanwhile, a local burger franchise keeps its most expensive meal at 8.50 euros, raising prices 50 cents a year, with portions of fries double those at Burger King and McDonald's.
There's an uncomfortable detail in all this: a meal for two at McDonald's, ordered from a touchscreen, came to 28 euros, and the adult diner described it as a burger made of cardboard soaked in sauce. The child, however, asked for seconds. And that's where the real business lies: training the next generation to see paying 18 euros for a frozen burger as normal.
The price explosion in fast food has turned an individual meal with a burger, fries and a Coke into a luxury item. Anyone paying the full rate, with no coupons or hidden offers, shells out between 15 and 18 euros per head. Not long ago, the same combo cost 6.99 euros. The feeling of being ripped off cuts across the board: it's greasy junk at restaurant prices.
The chains hide their promotions in the self-service kiosks and in the deals-and-bargains lists, a tip that keeps circulating. Those who know the tricks eat for 5-6 euros; those who pay without thinking get the full-price meal. Meanwhile, a local burger franchise keeps its most expensive meal at 8.50 euros, raising prices 50 cents a year, with portions of fries double those at Burger King and McDonald's.
There's an uncomfortable detail in all this: a meal for two at McDonald's, ordered from a touchscreen, came to 28 euros, and the adult diner described it as a burger made of cardboard soaked in sauce. The child, however, asked for seconds. And that's where the real business lies: training the next generation to see paying 18 euros for a frozen burger as normal.
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Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (44 replies).
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